Senior Coordinator of Marketing
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Job no: 556146
Work type: Staff
Location: Channel Islands
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications, On-site (work in-person at business location)
Division of Student Affairs
Marketing Communications Professional IV
RESPONSIBILITIES & DUTIES:
- Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
- Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
- Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
- Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
- Designs and manages automated communication flows and campaigns within the Slate CRM.
- Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
- Manages and optimizes digital advertising campaigns, including paid social and search marketing initiatives.
- Tracks campaign performance metrics and prepares reports to inform strategic improvements and optimize engagement.
- Manages vendor relationships related to advertising, printing, and creative services.
- Coordinates the production, inventory, and distribution of recruitment print materials and mailings.
- Supports the development of communication templates, scripts, and marketing collateral used by admissions counselors, recruiters, and student ambassadors.
REQUIRED QUALIFICATIONS:
Education: Equivalent to a bachelor’s degree in a related field. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Experience: Equivalent to five years of relevant experience. Additional experience which demonstrates acquired and successful application of knowledge and abilities may be substituted for the required education on a year-for-year basis.
PREFERRED QUALIFICATIONS:
Knowledge, Skills, & Abilities:
- Knowledge of enrollment marketing strategies and the undergraduate recruitment cycle, including the stages of the enrollment funnel.
- Experience executing multi-channel marketing campaigns, including digital advertising, email communications, print, and social media.
- Familiarity with CRM systems used in enrollment management, preferably Slate, including communication campaign development, segmentation, and automation.
- Working knowledge of digital marketing platforms, including paid search, social media advertising, and marketing analytics tools.
- Experience coordinating creative projects, including print collateral, digital assets, and multimedia content production.
- Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Ability to analyze engagement and campaign performance data to inform communication strategies and improve outcomes.
- Proficiency in marketing and design tools such as Adobe Creative Suite, content management systems, and email marketing platforms.
- Strong written and visual communication skills with the ability to create clear, engaging messages for prospective students and families.
- Ability to collaborate effectively with cross-functional teams, including admissions, recruitment, university marketing, and external vendors.
- Strong attention to detail and commitment to maintaining brand consistency across all communications and materials.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.
Please note: California State University, Channel Islands (CSUCI) is not currently sponsoring staff or management positions for H-1B employment visas. Applicants must be authorized to work for any employer in the United States.
Hiring Range: $6,668 - $7,509 per month
Advertised: Pacific Daylight Time
Applications close: Pacific Daylight Time
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| Position |
Job Type |
Open Date |
Close Date |
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Senior Coordinator of Marketing
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Regular
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| Under the direction of the Director of Enrollment Marketing, the Senior Coordinator of Marketing serves as the primary implementer of the university’s enrollment marketing and communications strategy. This position leads the planning, coordination, and execution of marketing campaigns to attract and engage prospective students across the recruitment lifecycle. |
Current Opportunities
| Position |
Job Type |
Open Date |
Close Date |
|
Senior Coordinator of Marketing
|
Regular
|
|
|
| Under the direction of the Director of Enrollment Marketing, the Senior Coordinator of Marketing serves as the primary implementer of the university’s enrollment marketing and communications strategy. This position leads the planning, coordination, and execution of marketing campaigns to attract and engage prospective students across the recruitment lifecycle. |
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California State University Channel Islands is an Affirmative Action/Equal Opportunity
Employer
We consider qualified applicants for employment without regard to race, religion,
color, national origin, ancestry, age, sex, gender, gender identity, gender expression,
sexual orientation, genetic information, medical condition, disability, marital status,
or protected veteran status.
Should you require a reasonable accommodation in the application and/or interview process, please contact Human Resources Programs
(805) 437-8490.
CSU Non-Discrimination Statement
All university programs and activities are open and available to all regardless of
race, sex, color, ethnicity or national origin. Consistent with California law and
federal civil rights laws, California State University, Channel Islands (CSUCI) provides
equal opportunity in education and employment without unlawful discrimination or preferential
treatment based on race, sex, color, ethnicity, or national origin. Our commitment
to equal opportunity means ensuring that every student and employee has access to
the resources and support they need to thrive and succeed in a university environment
and in their communities. The California State University, Channel Islands complies
with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments
of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation
Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art.
I, Section 31 of the California Constitution), other applicable state and federal
anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory
preferential treatment, segregation based on race or any other protected status, and
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policies, and practices.
California State University, Channel Islands (CSUCI) is a diverse community of individuals
who represent many perspectives, beliefs and identities, committed to fostering an
inclusive, respectful, and intellectually vibrant environment. We cultivate a culture
of open dialogue, mutual respect, and belonging to support educational excellence
and student success. Through academic programs, student organizations and activities,
faculty initiatives, and community partnerships, we encourage meaningful engagement
with diverse perspectives. As a higher education institution, we are dedicated to
advancing knowledge and empowering individuals to reach their full potential by prioritizing
inclusive curriculum development, faculty and staff training, student mentorship,
and comprehensive support programs. At CSUCI, excellence is built on merit, talent,
diversity, accessibility, and equal opportunity for all.
Notice of Non-Discrimination on the Basis of Gender or Sex
The California State University does not discriminate on the basis of gender, which
includes sex and gender identity or expression, or sexual orientation in its education
programs or activities.
Title IX of the Education Amendments of 1972, and certain other federal and state
laws, prohibit discrimination on the basis of gender or sexual orientation in employment,
as well as in all education programs and activities operated by the University (both
on and off campus), including admissions. The protection against discrimination on
the basis of gender or sexual orientation includes sexual harassment, sexual misconduct,
sexual exploitation, dating/domestic violence, and stalking.
Any person may report sex discrimination, including sexual harassment (whether or
not the person reporting is the person alleged to have experienced the conduct that
could constitute sex discrimination or sexual harassment), in-person, by mail, by
telephone, or by electronic mail, using the contact information listed below for the
Title IX Coordinator, or by any other means that result in the Title IX Coordinator
receiving the person's verbal or written report. Such a report may be made at any
time (including during non-business hours) by using the telephone number or electronic
email address, or by mail to the office address listed for the Title IX Coordinator.
The following person has been designated to handle inquiries regarding the non-discrimination
policies:
Erica Moorer Taylor, Title IX Coordinator & DHR AdministratorLocation: Title IX & Inclusion Office | Lindero Hall
Email: erica.taylor@csuci.edu | Phone: (805) 437-3656
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Contact Us
For assistance regarding the employment application or website, please contact:
Faculty Employment: Academic Personnel at (805) 437-8455 (8-5 M-F PST) or email.
Staff Employment: Human Resources (805) 437-8490 (8-5 M-F PST) or visit the HR Service Desk