CSUCI Jobs

Director of Enrollment Marketing

Apply now Job no: 556148
Work type: Management (MPP)
Location: Channel Islands
Categories: MPP, Administrative, At-Will, Full Time, On-site (work in-person at business location)

Division of Student Affairs

Administrator I

RESPONSIBILITIES & DUTIES: 

  • Leads the development and implementation of an integrated enrollment marketing and communications strategy aligned with institutional and Enrollment Management goals.
  • Serves as the public-facing leader for enrollment marketing initiatives and recruitment outreach efforts.
  • Oversees brand positioning, storytelling, and audience-centered messaging for prospective student recruitment.
  • Leads the strategic use of Slate CRM to support recruitment marketing, including communication campaigns, audience segmentation, enrollment funnel management, and performance tracking.
  • Partners closely with Admissions and Recruitment leadership to align marketing strategy with recruitment priorities, enrollment events, and prospective student engagement initiatives.
  • Collaborates closely with Communications and Public Relations to ensure alignment with institutional brand standards and messaging.
  • Directs the development, evaluation, and continuous improvement of enrollment marketing and communication assets.
  • Develops and manages departmental budgets and annual strategic marketing plans.
  • Leverages data, analytics, and performance metrics to evaluate marketing effectiveness and inform strategic decision-making.
  • Oversees enrollment marketing staff.

REQUIRED QUALIFICATIONS:

Education: Bachelor’s degree from an accredited university in communication, art, business, marketing, journalism, English, or closely related field. Master’s degree preferred.

Experience: At least four years of directly related professional work experience including responsibility for regular production of communications and publication. A master’s degree may be substituted for one year of professional experience. Direct experience working in enrollment marketing in higher education is strongly preferred.

Knowledge, Skills, & Abilities:

  • Demonstrated ability to build collaborative teams, foster shared leadership, and work effectively toward institutional and enrollment goals.
  • Proven ability to analyze challenges, exercise sound judgment, take initiative, and implement effective solutions.
  • Excellent written, oral, interpersonal, and visual communication skills, with the ability to present ideas clearly and persuasively to diverse audiences.
  • Demonstrated ability to craft compelling narratives and adapt writing style and voice to engage prospective students, families, and other key audiences.
  • Working knowledge of photography, videography, and multimedia storytelling, with the ability to guide creative direction and oversee production of visual and digital content.
  • Strong project management and organizational skills, with the ability to prioritize initiatives, manage multiple projects simultaneously, and meet deadlines in a dynamic environment.
  • Knowledge of the admissions recruitment cycle and enrollment funnel, including the development of communications and marketing strategies appropriate to each stage of the student journey.
  • Experience with a broad range of marketing, communication, and design tools, including Microsoft Office applications (Word, Excel), Adobe Creative Suite, web content management systems, email marketing platforms, and social media applications.
  • Familiarity with CRM systems used in enrollment management, such as Slate, to support communication campaigns, segmentation, and recruitment engagement strategies.
  • Demonstrated ability to work effectively with diverse constituencies, including students, families, faculty, staff, and external partners.
  • Willingness to work flexible hours, including occasional evenings and weekends, to support recruitment programs and institutional events.
  • Valid driver’s license and reliable transportation required; local travel and occasional statewide travel may be necessary.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a ‘Campus Security Authority (CSA)’ to report crimes for the federally mandated Clery Act and is required to comply with the requirements set forth in CSU Executive Order 1107 revised March 24, 2017 as a condition of employment.

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter.

Please note:  California State University, Channel Islands (CSUCI) is not currently sponsoring staff or management positions for H-1B employment visas.  Applicants must be authorized to work for any employer in the United States.

Hiring Range: $8,000-$9,000 per month

Advertised: Pacific Daylight Time
Applications close: Pacific Daylight Time

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California State University Channel Islands is an Affirmative Action/Equal Opportunity Employer

We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

Should you require a reasonable accommodation in the application and/or interview process, please contact Human Resources Programs (805) 437-8490.

CSU Non-Discrimination Statement

All university programs and activities are open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, California State University, Channel Islands (CSUCI) provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. The California State University, Channel Islands complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

California State University, Channel Islands (CSUCI) is a diverse community of individuals who represent many perspectives, beliefs and identities, committed to fostering an inclusive, respectful, and intellectually vibrant environment. We cultivate a culture of open dialogue, mutual respect, and belonging to support educational excellence and student success. Through academic programs, student organizations and activities, faculty initiatives, and community partnerships, we encourage meaningful engagement with diverse perspectives. As a higher education institution, we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development, faculty and staff training, student mentorship, and comprehensive support programs. At CSUCI, excellence is built on merit, talent, diversity, accessibility, and equal opportunity for all.

Notice of Non-Discrimination on the Basis of Gender or Sex

The California State University does not discriminate on the basis of gender, which includes sex and gender identity or expression, or sexual orientation in its education programs or activities.

Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of gender or sexual orientation in employment, as well as in all education programs and activities operated by the University (both on and off campus), including admissions. The protection against discrimination on the basis of gender or sexual orientation includes sexual harassment, sexual misconduct, sexual exploitation, dating/domestic violence, and stalking.

Any person may report sex discrimination, including sexual harassment (whether or not the person reporting is the person alleged to have experienced the conduct that could constitute sex discrimination or sexual harassment), in-person, by mail, by telephone, or by electronic mail, using the contact information listed below for the Title IX Coordinator, or by any other means that result in the Title IX Coordinator receiving the person's verbal or written report. Such a report may be made at any time (including during non-business hours) by using the telephone number or electronic email address, or by mail to the office address listed for the Title IX Coordinator. The following person has been designated to handle inquiries regarding the non-discrimination policies:

Erica Moorer Taylor, Title IX Coordinator & DHR Administrator

Location: Title IX & Inclusion Office | Lindero Hall
Email: erica.taylor@csuci.edu | Phone: (805) 437-3656
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Contact Us

For assistance regarding the employment application or website, please contact:

Faculty Employment: Academic Personnel at (805) 437-8455 (8-5 M-F PST) or email.
Staff Employment: Human Resources (805) 437-8490 (8-5 M-F PST) or visit the HR Service Desk

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